English
Noun
day-after recall test
- advertising A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
#:The day-after recall test is one of the original forms of w:advertising research|advertising research but few people still use it because the data and analysis is limited.
References
The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
See also
attention
brand image
brand linkage
w:copy testing|copy testing
w:motivation|motivation
persuasion
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